The unit is an action, and actions add up
Agentforce is bought in Flex Credits: $500 per 100,000 Flex Credits1, and 20 Flex Credits per Agentforce action2. That works out at ten cents an action. The thing to hold on to is that an action is not a conversation and not a question — updating a record, running a prompt, summarising a case are each one. A single customer question that touches three records is three actions before anybody has answered anything.
And there is a licence underneath it
Salesforce also lists $5 per user, per month, on top of Flex Credits3. Our comparison chart counts actions only and leaves that licence out, which understates what Agentforce costs rather than overstating it. We would rather err in that direction: a competitor correcting our arithmetic in public would cost us more than the point we would have won.
One number we deliberately do not multiply
Salesforce also sells at $2 per conversation4. A conversation holds several turns, so multiplying that against a turn count would overstate them several times over. It is on this page because you should know it exists; it is not on our chart because using it there would be arithmetic we could not defend.
Different jobs, honestly
If the work is inside Salesforce — updating records, routing cases, acting on CRM objects — then a CRM-native agent has a real advantage that nothing here replaces. What we are built for is answering from a library you own, with a citation on the page it read, a refusal when the library does not reach, and a version a compliance owner can sign. Those are different products, and a buyer choosing between them on price alone is comparing the wrong thing.